Sports related social influencers are encouraging people around the globe to lead healthier and more active lives. The “influencers for good” movement is driven by athletes active on social platforms such as Instagram and Snapchat. Societies commitment to leading more active and healthy lives, coupled with innovation in sports technology, and a growing middle class in emerging markets has lead to a positive outlook for the global sports industry.
The Global Sports Index is being developed in collaboration with leading data providers, index engineers, sports industry thought leaders and influencers. It will provide multi-sector exposure to global companies active in sport and health related products and services.